{"id":16151,"date":"2015-11-08T14:41:46","date_gmt":"2015-11-08T14:41:46","guid":{"rendered":"http:\/\/astroscreenprinting.ca\/2015\/?p=16151"},"modified":"2015-11-10T16:03:15","modified_gmt":"2015-11-10T16:03:15","slug":"blog-post-1","status":"publish","type":"post","link":"https:\/\/astroscreenprinting.ca\/?p=16151","title":{"rendered":"Advice For Getting In Retail Stores"},"content":{"rendered":"

\"fashion<\/a><\/p>\n

In a post last week on the 10th, I brought you the first few recommendations from Leslie Docherty of Fat Buddha Store in Glasgow on how to pitch your brand of Tees to stores.<\/p>\n

Today we\u2019ll cover the rest of his tips.<\/p>\n

Your brand name<\/p>\n

The name is the first thing people will encounter with your brand and first impressions are difficult to dismiss.
\nPer Docherty: \u201cCalling your label \u2018Birds & Bombs\u2019 or \u2018Southside Narcotics Mob\u2019 is going to immediately isolate and pigeonhole your brand.\u201d
\nA poorly chosen name will not sit well alongside companies with more mature identities.
\nConsider the money carefully<\/p>\n

Try to figure out what your price will make for the store.
\nTry to guess the base price of the other products in the store you\u2019re targeting. Compare this with the retail price and calculate what the store is making from selling T-shirts.
\nUse the above information to better understand retail pricing and where you need to peg your prices.
\nCheaper is not always better. To avoid your brand being deemed a budget brand, show confidence by setting the prices appropriately higher.
\nDocherty suggests a retail price of GBP25 to 35. The CAD equivalent is $50 to $70, which seems high by North American standards\u2014but you get the idea.
\nOnline consistency<\/p>\n

The buyer will look you up online. Make sure your pricing is consistent throughout.
\nIf an online search shows your Tees on sale less 50% somewhere, you\u2019re not going to sell to the new prospect.
\nBig retailers<\/p>\n

It might be an enticing idea to have your Tees on the shelves of a big retailer but that will limit your market with the niche independents.
\nWhy would independents stock your Tees if they have to compete with the big retailers?
\nAttention to the little things<\/p>\n

Branded care labels and swing tickets can be visual stimulants to help the buyer to visualize what your garments will look like next to others.
\nThis will also help your brand look complete and ready for shelves.
\nIntroductory incentive<\/p>\n

Offer a guarantee to take back unsold Tees.
\nThis shows confidence in your product and gives the buyer comfort.
\nMarket creatively<\/p>\n

Docherty points out that: \u201cA creative and unique marketing campaign can turn a good brand into something great.\u201d
\nUse models but keep it tasteful.
\nA web site with a short video or bold model photography is a good idea.<\/p>\n

And in a final piece of advice Leslie Doherty urges: \u201cWhatever you do, put everything into it. Be bold and you\u2019ll be rewarded.<\/p>\n

(article reposted from http:\/\/www.insidescreenprinting.com\/want-to-get-your-own-line-of-tees-into-stores-part-2\/).<\/p>\n","protected":false},"excerpt":{"rendered":"

In a post last week on the 10th, I brought you the first few recommendations from Leslie Docherty of Fat Buddha Store in Glasgow on how to pitch your brand of Tees to stores. Today we\u2019ll cover the rest of his tips. Your brand name…<\/p>\n","protected":false},"author":1,"featured_media":16213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5],"tags":[95,97],"class_list":["post-16151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-business","category-design","tag-lifeprotip","tag-retail"],"_links":{"self":[{"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/posts\/16151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16151"}],"version-history":[{"count":6,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/posts\/16151\/revisions"}],"predecessor-version":[{"id":16215,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/posts\/16151\/revisions\/16215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=\/wp\/v2\/media\/16213"}],"wp:attachment":[{"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/astroscreenprinting.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}